Its a Dog’s World

IdeazInc. worked in collaboration with TBWA to design and develop the website for Pedigree India. The website is visually engaging, highly informative and fun to explore. The brief was to develop a clear, engaging and easy-to-use website that would offer a huge amount of information for dog owners and dog lovers. The website is based on a content management system. It has a lot of features including a product catalogue, social bookmarking and sharing features, a Select-A-Dog application among others. It enables users to choose from a list of community areas where dog owners can network and connect with other dog owners. They can share photos, videos and experiences in an online community.