Bharti Infratel is the one of the world’s largest ‘Telecom Passive Infrastructure’ providers with over 30,000 Towers across India. Bharti Infratel commissioned IdeazInc to completely revamp its brand communications. We started with developing fresh set of brand communications design guidelines for Bharti Infratel that focussed on making the brand more human, active and energised. Our work with Bharti Infratel spans across mediums ; we have redefined their brand identity, developed environment graphics for their offices, revamped their web presence and intranet and designed a series of marketing collaterals for them.