Top 20 Amazing Landing Pages Reviewed
A landing page is the first page of your website. One of the cardinal rules behind developing a successful online presence is that the landing page should be simplistic yet does not lack in aesthetics. A useful landing page gives the visitor a good idea about what your website is about. Landing pages are hooks for potential customers and amassing traffic on your website. Pay per click advertisements and social media advertisements also usually point towards the landing page. There might be exceptions when it comes to eCommerce, though.
However, an excellent first page is paramount for showcasing your featured products and upcoming products if you run an eCommerce. For non-eCommerce brands, landing pages showcase your best features. It contains testimonials from reputed clients and provides a central platform for navigating to other pages.
We have reviewed some of the best landing pages out there. We have divided our review into four major parameters; design, informative, navigation, and responsiveness.
Design includes simplicity, color composition, placement of important elements, and the page’s overall aesthetics. Check out this amazing article on website design from Jon Allo.
An informative landing page is one that succeeds in bringing the information to the user as it was intended. An informative page is easy to comprehend and does not overwhelm the website’s visitors. Navigation consists of factors that decide how easy it is to find links to other pages from the landing page.
Finally, responsiveness is the cross-device adaptation of the landing page. A responsive landing page opens well on mobile phones and tablets without breaking any elements.
Design: 7/10
Informative: 9/10
Navigation: 8/10
Responsiveness: 9/10
Microsoft’s official website succeeds in imparting to its viewers what it wants to impart. The landing page showcases all the recent products and projects that Microsoft has developed. A dedicated section talks about how Microsoft can help businesses grow. The footer and the main menu provide a means to go to other pages but the font size might be an issue for some. The mobile version also spreads out the footer link in a long list. Two columns would have been better. The overall design is pleasant to look at but does not do anything out of the box.
Design: 6/10
Informative: 9/10
Navigation: 9/10
Responsiveness: 8/10
At first glance, the landing page of the biggest marketplace might look cluttered. But this is common for e-commerce and marketplaces. Since there are so many products and so many different categories, the page does look ‘full.’ However, it is great for SEO and tells the audience about the best products out there. The page is easy to navigate and contains all the information necessary for first-time visitors. Mobile responsiveness is also not an issue for Amazon. We feel that Amazon has the landing page that it wants. Amazon products include Grocery, Echo, Firestick, Amazon Web Services etc.
Design: 9/10
Informative: 8/10
Navigation: 8/10
Responsiveness: 9/10
Pixpa is meant for photographers and the design aspect is important. Pixpa has focused on designing a beautiful landing page and does it well. The divisions are properly spanned and the information is concise and easy to read. The page is easy to scroll through and it reads like a story. The website also performs well on mobile phones and tablets. To avoid clutter in smaller devices, Pixpa has reduced content for them and made it even more concise which proves to be a good move.
Design: 9/10
Informative: 6/10
Navigation: 9/10
Responsiveness: 9/10
For someone who does not know about Uber and what it does, the first glance might give them an idea, but it might take a little bit of time to fully understand that they are an on-demand cab service. Design wise, Uber’s landing page is very pretty. The black and white theme with beautiful SVGs does wonders for the brand and makes it look professional.
Design: 10/10
Informative: 6/10
Navigation: 9/10
Responsiveness: 8/10
Mikiya Kobayashi scores a perfect 10 in terms of design. The website is stunning and smooth with a great color scheme and minimalist design. The navigation is also unique in a sense. The first page is not very informative though and simply contains the name of the designer.
Design: 9.5/10
Informative: 8/10
Navigation: 9/10
Responsiveness: 9/10
Another well-designed landing page, Woven explains itself in two words, ‘design’ and ‘travel’. Woven Magazine has a well rounded website that has all the elements of grace and good aesthetics.
Design: 8/10
Informative: 8/10
Navigation: 9/10
Responsiveness: 9/10
What Microsoft lacks in mobile aesthetics, Slack fills that void. The design of the page is simplistic much like Uber and the information is more concise. However, the first few lines give a very good idea about the company and its products. The navigation menu has easy-to-read fonts and the banner image gifs also look good and give a ‘team collaboration’ type of feel which is what the product is all about.
Design: 9.5/10
Informative: 8/10
Navigation: 9/10
Responsiveness: 9/10
Oracle’s landing page consists of three color-complimenting columns, a header, and a footer. With so little to work with, Oracle succeeds in telling the people what it does. The design sense is brilliant and the sketch-like backgrounds are pleasing to look at. Since there isn’t much on the page, the mobile version also works well.
Design: 6/10
Informative: 8/10
Navigation: 7/10
Responsiveness: 9/10
Reddit, the popular community driven platform, might confuse a few with its diverse navigation. The first page does showcase what the platform is about though. The color scheme is good but not too special.
Design: 6/10
Informative: 9/10
Navigation: 9/10
Responsiveness: 9/10
Lyft, unlike Uber, is successful in telling the people what it does at first glance so it scores good points for being informative. The first two menu items, ‘rider’, and ‘driver’ are enough. The design, however, is nothing very special. The pink logo looks good but it does not go well with the blue buttons. The banner video is alright but nothing too innovative nor beautiful.
Design: 6/10
Informative: 7/10
Navigation: 7/10
Responsiveness: 8/10
Salesforce does not follow the current trends of design. The landing page consists of a rather dry form that you can fill for signing up for a demo. The other element is a footer with a few links to legal certificates and policies. The navigation might look troublesome at first glance, but soon you’ll realize that this is what Salesforce is all about. The company runs the best CRM in the world and they bank on it to impress their clients and leads. Hence, the option for a demo and that’s it.
Design: 7/10
Informative: 9/10
Navigation: 6/10
Responsiveness: 9/10
Hubspot’s landing page is informative, but its navigation is scarce because of its simplistic approach. The design is average but the orange color scheme looks wonderful.
Design: 8/10
Informative: 9.5/10
Navigation: 7/10
Responsiveness: 8/10
Zoho, another CRM has a landing page which really educates the visitor about its features. The menu is however hard to reach once you scroll down. A sticky menu bar would have been more convenient. When it comes to overall design, Zoho is average. It looks good but might be too colorful for some people.
Design: 9.5/10
Informative: 9/10
Navigation: 9.5/10
Responsiveness: 9/10
Squarespace has the highest scoring landing page on this list and the reasons will become clear as soon as you visit the page. The navigation menu is sticky and has a large, easy-to-read font. The design sense behind the page is also very beautiful and the colors are sober and complement each other. The page is cross-device responsive and the main heading ‘website design’ is enough to tell the audience what the company does. Checkout latest website trends to follow on The Online Hub.
Design: 7/10
Informative: 9.5/10
Navigation: 9.5/10
Responsiveness: 9/10
The design is average on the landing page but it excels in navigation, especially on laptops and PCs. The menu is easy to read and an additional side navigation bar opens up that displays more links. The page is lengthy and might overwhelm users with too much information at once.
Design: 9/10
Informative: 9.5/10
Navigation: 7/10
Responsiveness: 8/10
The design sense behind Shopify’s landing page is good and the first line that you read, ‘create your own online store…’ gives a crystal clear idea about Shopify. We have gone with a 7/10 score for navigation because there aren’t many links on the page except a button for availing a free trial.
Design: 8/10
Informative: 8/10
Navigation: 8/10
Responsiveness: 8/10
Airbnb’s landing page is clean and simple with smooth color schemes that go well with its logo. The entire theme radiates comfort and homeliness. The page is full of easy-to-comprehend facts. The footer can be better in smaller devices though.
Design: 9/10
Informative: 9.5/10
Navigation: 8/10
Responsiveness: 8/10
The social media giants have a minimalistic first page that contains their tagline and a form to sign up or log in. The blue scheme is friendly and the overall experience is a pleasant one.
Design: 8/10
Informative: 8/10
Navigation: 8/10
Responsiveness: 8/10
An all-rounder, Overflow performs well in all departments. The website runs like a knife through warm butter. The wonderful UX is pleasing and guarantees the eyeballs of internet users.
Design: 9.5/10
Informative: 9.5/10
Navigation: 8/10
Responsiveness: 10/10
An interactive page greets you with a bird’s eye view of a rainforest. Moving on this map is smooth and easy and the experience is the same for mobile users. This functionality demands efficiency and smoothness and the fact that the smaller devices run it well means that the landing page scores 10/10 in responsiveness.
Read More: Selecting the right landing page software is not enough. You should also follow these guidelines to make your website awesome.
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